We are a fast-growing fintech company building global payout infrastructure for freelancers and remote teams.

Our mission is to simplify cross-border payments — making them compliant, predictable, and seamless for companies hiring globally.

As a Head of Marketing, you will bridge product and market — ensuring that what we build not only solves real problems, but also scales commercially.

What You’ll Own

• Own awareness and acquisition across key marketing channels

• Drive a consistent flow of high-quality ICP leads

• Own activation and engagement of the existing client base

• Translate complex product capabilities into clear, compelling messaging

• Define and communicate product value across all touchpoints

• Deeply understand the product, market, and competitive landscape

• Manage marketing budget with full accountability for CAC and ROI

• Lead and coordinate external agencies for fast, high-quality execution

Core Areas of Responsibility

1. Positioning & Messaging

• Build clear, differentiated positioning in a competitive market

• Define and evolve the product narrative and value proposition

• Create messaging used across marketing, sales, and PR

2. Go-to-Market (GTM)

• Plan and execute launches for new features and product updates

• Define ICPs, segments, and campaign strategies

• Align product, sales, and marketing around GTM execution

3. Market & Customer Insights

• Continuously analyze customer behavior and feedback

• Track competitors, trends, and market shifts

• Identify opportunities for growth and differentiation

4. Growth, Activation & Experimentation (Delivery Focus)

• Own activation and retention across the lifecycle funnel

• Identify leverage points that drive revenue impact

• Run and scale experiments across channels and funnels

• Focus on execution and measurable outcomes — not just strategy

5. Sales Enablement

• Equip sales with decks, case studies, demos, and battle cards

• Translate product into clear, sellable narratives

• Support deal cycles and enterprise conversations

6. Performance & Analytics

• Own key metrics: acquisition, activation, retention, ROI

• Analyze performance of campaigns, messaging, and channels

• Use data to inform decisions and influence product direction

Requirements

• 5+ years in fast-growing tech companies or startups

• Experience in fintech / payroll / payments / B2B SaaS is a strong plus

• Hands-on experience in US and/or European markets

• Strong understanding of customer behavior and GTM strategies

Skills

• Market research and competitive analysis

• Proven track record in scaling awareness and lead generation

• Strong ownership of CAC, ROI, and marketing budgets

• Strategic thinking with a strong execution mindset

• Clear storytelling and communication skills

• Understanding of “Jobs To Be Done” framework

• Data-driven decision making

• Fluent English

What We Offer

• Competitive salary + performance-based bonuses tied to growth

• Remote-friendly and flexible work environment

• Opportunity to shape a category-defining product

• Fast growth, high ownership, real impact

• Strong team culture focused on execution and results